JAMES AND JOHN CHIVAS' ambition was 'to provide customers with products of the highest quality.' Because the Single Malts of the time were harsh they dreamt of creating a whisky that could be easily appreciated and shared amongst friends.

This was soon realised as the store in Aberdeen became an Epicurean delight. As well as scouring the Highlands and Lowlands in their search for fine things for their wealthy clientele to eat and drink, they provided products from all across the world - rich coffee, exotic spices, the finest French Brandies and rums from the Caribbean. They found however that they were unable to provide a whisky that met their exacting standards. The Single Malts available at the time were harsh and often poorly matured. James and John Chivas dreamt of creating a whisky that would be easier to enjoy and share amongst friends. Blending together only the finest aged whiskies, they produced a smooth and generous product that was very different to others available at the time. Word of their new whisky soon spread. And before long it became unthinkable for a host to entertain guests without a bottle of their whisky in his hand. It was this passion for blending superb whiskies and years of perfecting their art, that led to the creation of the ultimate blend, that of Chivas Regal.

Fotografías del viejo almacén de los hermanos Chivas

When Queen Victoria began entertaining guests at her Balmoral Estate in Scotland, the search immediately began for a discrete and reliable supplier who could provide the finest food, liqueurs and spirits.   Before long, in 1843, James Chivas received a letter announcing that, due to their excellent service, Chivas Brothers had been granted a Royal Warrant to supply goods to the Queen Victoria.  It was the start of a long and harmonious relationship between Chivas Brothers and the Royal family.

SPEYSIDE is a magical place, with a unique natural environment that makes it the perfect location to produce the smooth, rounded malt whiskies that lie at the heart of the Chivas Regal blend. One of the most important of these Speyside malts is Strathisla.

Strathisla is produced at the oldest, and arguably the most beautiful distillery in the Highlands of Scotland - Strathisla Distillery. Strathisla has always been essential to ensure the rich and generous taste of Chivas Regal. This, and many other fine malts from throughout Scotland, are brought together with the highest quality grain whiskies to produce Chivas Regal. James and John Chivas never actually owned the distillery themselves. Finally in 1950, the company was finally able to purchase the distillery – thereby safeguarding the precious stocks of Strathisla single malt whisky for Chivas Regal.

The start of the 20th Century and America was in the full glory of cultural adolescence, bursting with energy and optimism. Construction was booming and New York was fast catching up with London, the theatre capital of the world, gaining in clout, size and sophistication . This is when Chivas Regal was created, targeted at this fast expanding Northern American market. It entered the market in the Autumn of 1909 and by December 1909, the Chivas Brothers agents were already wiring Aberdeen requesting more stock of Chivas Regal.  By May 1910, less than one year after entering the market, Chivas Regal had become the most talked about of new imported consumer goods among the well-to-do stratum of New York Society.

JAMES and JOHN CHIVAS had a vision to create a blended whisky to be enjoyed and shared. It's a vision that was fulfilled years later - in the form of Chivas Regal. Their inspiration is still ever present today. These days Chivas Regal is the world's favourite premium whisky - enjoyed in over 200 countries. So wherever you are, you'll find Chivas Regal at the heart of almost any occasion where good times are being shared with friends.

THESE DAYS Chivas Regal is the world's favourite premium whisky - enjoyed in over 200 countries. So wherever you are, you'll find Chivas Regal at the heart of almost any occasion where good times are being shared with friends.

Tasting Notes

Color: Radiant warm amber
Nose: An aromatic infusion of wild herbs, heather, honey and orchard fruits.
Tastle: Round and creamy on the palate, has a full, rich tastle of honey and ripe apples, with vanilla, hazelnut and butterscotch notes

Size: 5 CL
Format: Glass
Alcohol: 40%Vol