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Theis history begins with our Roman ancestors who perfected the ancient art of blending wine with Mediterranean herbs. Over time the northern Italian region of Piedmont became the centre of this craft: The Alps and fertile soils a rich source of herbs and the cool climate providing light, delicate wines. Later in the Middle Ages, Italian merchants brought rare and exotic botanicals to the port of Genova creating more complex and distinct aromatic wines.
Turin, the Capital of Piedmont blossomed in the 19th Century with ornate and stylish cafés that signaled the birth of the ‘aperitivo’ hour and its celebrated vermouth makers became protected by Royal Decree.
MARTINI® was born of a partnership between two skilled men, Alessandro Martini and Luigi Rossi: Alessandro the spirited entrepreneur, Luigi the inspired master craftsmen. Together they shared a vision to produce a unique product that would represent the very best in Italian quality and style.
In the mid 1800’s the two men first came together in Turin working for a company specialising in the production and sale of wines, vermouth and liqueurs. Throughout this time they sort to create a new formulation for a smoother, more consistent style of aromatic wine. In 1863 they launched their masterpiece to global acclaim and the new company of MARTINI® came into being.
Determined to put MARTINI® on the world stage Luigi and Alessandro competed in all the great International Expositions of their day. At that time the only true test of quality.
Success came almost immediately. In 1865 they took the Grand Prize in Dublin that set the path for unheralded success. By 1912 they had won 13 “Grand Prix” and taken over 40 gold medals in competitions across the world.
MARTINI® has always been a company infused with a pioneering spirit. From the very beginning Luigi and Alessandro were determined and passionate about taking MARTINI® across the world. The pioneering spirit of Alessandro Martini created a network of global ambassadors who took MARTINI® from Italy to New York, Brazil and beyond. By 1903 MARTINI® had become one of the most cosmopolitan drinks brands in the world, enjoyed and appreciated in over 70 countries globally.
MARTINI ROSSO
First created by MARTINI® in 1863, MARTINI® Rosso is the authentic vermouth: natural, elegant, refreshing and stimulating company.
Rosso’s unique perfume, rich herbal notes and unmistakable dark colour mean you can always rely on it to excite the senses. Splash it over crushed ice for an intense, stylish and perfectly balanced aperitif or mix it with fruit juices or sparkling water for the perfect summertime cooler.
Size: 5 CL
Format: Glass
Alcohol: 16%Vol.
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